Food labels are already a constant part of any product. You might think that they are not important but they certainly are. In fact, a product without a product label would seem incomplete not only in looks but also in the provided information. Besides, product labels can also be used as marketing tools targeting those customers who are still undecided when shopping. Even those who are already decided, there are times that because they are attracted with the product labels, they will be enticed to check them out and if they like what they see, they will then decide to buy them instead. This is why, you should make sure that the food labels of your products can indeed attract attention and at the same time, can provide them with thorough information about the products. Note that you will not be there to answer their questions thus the food labels should be able to do that.
Here are some good tips on how to create effective product labels:
– Your topmost consideration should be the colours as they are the ones that can make customers check them out. But you should also be wise when incorporating colours like you have to consider the container or the colour of the product if the container is transparent. The colour of the label should be in contrast to the colour of the product to generate clarity and attention. If the product and the label are of the same colour, then do you think that the overall look of your product is inviting? I don’t think so.
– You should also know the meaning or the significance of some colours as others perceive them. Like for example the green colour will be perceived as the food is with the best value while red on the other hand is with lesser value. You can even use emoticons you should first be familiar with them.
– The fonts are equally important. They should be incorporated properly so that they will still be visible from a distance or they are readable even by senior citizens. That is right especially that usually, those who are in their prime will always be the ones who will do the grocery shopping as they are the ones who are not working anymore and if they can’t clearly read what you are writing in there, then they will surely skip your products. They will surely not but foods where they don’t even know the components like the expiry period and many other important information.
– And lastly, the size of the label should sync to the size of the container. It will certainly not look good if your container is too big yet the label is too small. Always consider the look of your product still it is the first aspect that buyers will notice unless you are already selling popular brands.
So, these are the things you can incorporate to your bottle labels. Food labels are indeed important thus they should be planned well.